Product & Brand Positioning

Brand positioning refers to “target consumer’s” reason to buy your brand in preference to others. It  ensures that all brand

Learn How to Set a Goal

To paraphrase Mark Twain, “Giving up smoking is the easiest thing in the world. I know because I’ve done it

How to find your inspiration

Inspiration is the stimulation to do something and can drive people to do incredible things. It doesn’t matter who you

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